🔗 Share this article Aston Martin Announces Profit Warning Due to American Trade Pressures and Seeks Official Support Aston Martin has attributed a profit warning to Donald Trump's tariffs, as it calling on the British authorities for more active assistance. The company, producing its cars in factories across England and Wales, revised its earnings forecast on Monday, marking the second such downgrade in the current year. It now anticipates a larger loss than the previously projected £110 million deficit. Seeking Government Support Aston Martin voiced concerns with the UK government, informing investors that while it has engaged with representatives on both sides, it had positive discussions directly with the US administration but required greater initiative from UK ministers. It urged British authorities to protect the interests of niche automakers such as itself, which provide numerous employment opportunities and contribute to regional finances and the broader UK automotive supply chain. International Commerce Impact The US President has shaken the worldwide markets with a trade war this year, heavily impacting the automotive industry through the imposition of a 25% tariff on April 3, on top of an existing 2.5% levy. In May, American and British leaders reached a agreement to limit duties on one hundred thousand UK-built vehicles per year to 10 percent. This tariff level came into force on 30th June, coinciding with the final day of Aston Martin's Q2. Trade Deal Concerns Nonetheless, Aston Martin expressed reservations about the trade deal, arguing that the implementation of a American duty quota system introduces further complexity and limits the group's capacity to precisely predict financial performance for the current fiscal year-end and possibly quarterly from 2026 onwards. Other Challenges The carmaker also pointed to reduced sales partly due to increased potential for logistical challenges, especially following a recent cyber incident at a leading British car producer. The British car industry has been rattled this year by a digital breach on Jaguar Land Rover, which prompted a production freeze. Market Reaction Stock in Aston Martin, traded on the LSE, fell by over 11 percent as trading opened on Monday morning before partially rebounding to stand down 7%. Aston Martin sold one thousand four hundred thirty vehicles in its third quarter, missing earlier projections of being roughly equal to the one thousand six hundred forty-one cars sold in the same period last year. Upcoming Initiatives The wobble in sales coincides with the manufacturer gears up to release its flagship hypercar, a mid-engine supercar priced at approximately $1 million, which it hopes will boost earnings. Shipments of the vehicle are scheduled to start in the last quarter of its financial year, though a forecast of approximately one hundred fifty deliveries in those three months was lower than earlier estimates, reflecting engineering delays. The brand, famous for its roles in the 007 movie series, has initiated a review of its future cost and investment strategy, which it said would probably result in lower spending in R&D versus previous guidance of about £2bn between its 2025 and 2029 financial years. The company also informed investors that it does not anticipate to achieve profitable cash generation for the second half of its present fiscal year. The government was contacted for comment.